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Since the beginning of the pandemic, we’ve conducted surveys to monitor

new consumer behaviour

A quarterly monitoring of consumer expectations and brand image in France, Belgium, and Italy.

For France, we put together 180 pages of figures and analysis that reveal :

– How French people have changed their lifestyle and consumption habits to adopt new ones.
– Which brands have taken advantage of this unprecedented situation.
– How French people got back to basics in their daily lives.
– What they expect from retailers and politicians one year before the presidential elections.

It is clear that this pandemic has profoundly changed the expectations of French people.

We can also conduct such surveys to monitor the market of your country and to help you address a specific need.

Download excerpt (Italien)-(English)

Download excerpt (English)

Download excerpt (French)

New Business:

Maxime Sabot maxime.sabot@havas.com

29/30 quai de Dion Bouton
Puteaux Cedex 92817 France

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